Rebuilding Sri Lanka's tourism in the wake of adversity
Before getting off the plane in Sri Lanka, I admit, I was nervous. The concerns I read online and the advice I received painted a picture of stress for some areas due to past incidents and the difficult economic situation in the country. I feared an atmosphere of despair might lead to discomfort for a Western traveler. I couldn't have been more wrong. The warmth, integrity and selflessness that welcomed me to this island washed away all my reservations in an instant.
Colombo, Sri Lanka's bustling capital, offered modern amenities, but the real appeal for me lies elsewhere. It was in the verdant countryside, picturesque towns, and smiles that greeted me wherever I went that I found my authentic Sri Lankan experience.
In the beautiful city of Kandy, my curiosity about food led me to a local cooking class. Nestled in the tranquil suburbs of town, this is more than just a dining trip; such is the embrace of culture and hospitality that Sri Lanka displays.
As a tourist, one of the experiences that really sticks with you is the famous train ride from Kandy to Ella. Considered one of the world's most beautiful trails, the seven-hour journey is a moving portrait of the country's diverse landscapes - from tropical forests and rolling hills to the misty mountains surrounding Ella. As the train moved, passengers from all walks of life reveled in sharing experiences, exchanging stories and helping each other take the perfect photo. The camaraderie was palpable. As we traveled, local vendors pushed their carts through the cabin, selling fruits, nuts, and samosas. Given the immense value of this experience to tourists, this train ride can be an important source of income for the country. Offering exclusive benefits to foreign visitors, such as premium photography services, curated snack hampers or a guided narrative of the journey, could make it even more appealing.
However, the trip also brought me to face the difficult reality facing Sri Lanka today. Conversations with locals like Dammika, my cycling guide, revealed how the Easter attacks and pandemic have affected the once thriving tourism industry. In his words, "I used to have groups of 3-4 people every other day. After the attack, I'd be lucky to have a couple every other week." His experience is not isolated; it reverberated throughout the country. However, amid adversity, the resilience and spirit of the Sri Lankan people still shone through. It is this strength, coupled with the undeniable appeal of the country, that gives me hope for its future.
Although tourist numbers have decreased, there are still clear roads ahead. As travelers from all over the world, we can play an important role in helping to revive the tourism industry in Sri Lanka by sharing our experiences and reassuring others about the safety and the beauty of this unique destination. Additionally, platforms like Airbnb Experiences could prove essential for local tour guides to reach a global audience, and initiatives like premium deals on train trips from Kandy to Ella can generate revenue. As I continue my journey through Sri Lanka, my heart is filled with gratitude for the unforgettable moments I have experienced and the lessons I have learned. I look forward to what this beautiful, resilient country has in store for me next. If there's one thing I know for sure, it's that Sri Lanka is a country that deserves to be rediscovered by the world.
