Navigating gender sensitivity in storytelling
Prior to joining the Gender unit of the World Food Programme (WFP), I hadn't given much thought to the subtle details we often take for granted when consuming content online. My experience with the Joint Programme on Rural Women Economic Empowerment (JP RWEE) opened my eyes to the importance of being mindful of how we represent men and women in multimedia content. This article will explore some of the lessons I've learned in challenging standard assumptions and adopting a more thoughtful approach to portraying gender in our messaging.
Avoid Objectifying Women: Refrain from using images or language that objectify women or reduce them to their physical appearance. Instead, focus on their achievements, talents, and contributions to society.
Don't Play into Gender Stereotypes: Be mindful not to perpetuate traditional gender stereotypes, such as portraying men as strong and dominant or women as submissive and nurturing. Instead, showcase a diverse range of roles and experiences for both genders.
Emphasize Equality and Partnership: When showcasing relationships between men and women, emphasize mutual respect, cooperation, and equality rather than power imbalances or competition.
Show Men as Allies: Depict men as supportive and engaged in promoting gender equality, rather than as adversaries or obstacles to women's empowerment.
Be Mindful of Cultural Context: Be sensitive to cultural nuances and adapt your messaging accordingly. Avoid making assumptions or generalizations based on your own cultural background.
Use Inclusive Language: Choose words and phrases that do not exclude or marginalize any gender. Avoid using language that reinforces gender biases or stereotypes.
Highlight Diverse Role Models: Showcase men and women from various backgrounds, ages, and walks of life, who challenge gender norms and serve as positive role models for others.
Be Mindful of Power Dynamics: When representing different genders, be aware of power dynamics and avoid portraying one gender as more powerful or superior to the other.
Show Women in Leadership Roles: Challenge the notion that leadership is inherently masculine by showcasing women in positions of authority and decision-making.
Include Men in Conversations About Gender Equality: Encourage dialogue and engagement among men and women on issues related to gender equality, creating a space for shared understanding and collaboration.
By adopting these gender-sensitive strategies in our multimedia content, we can challenge stereotypes, promote equality, and foster a more inclusive and just society where everyone has the opportunity to thrive.
